own a studio
join our family
we are more than a fitness studio.
Yes, you’ll start a fulfilling career that puts food on the table. Yes, you’ll offer a one-of-a-kind, balanced, full body fusion workout. But more than that, you will foster a community of clients and equip them to identify and become the truest, highest version of themselves. While we offer an incredible workout, the magic is in our community, and as a franchisee, not only will you get to create that community, you’ll also be a part of our intentional network of like-minded franchisees with the support of our Corporate team - part of our family. As a founding franchisee, you will truly be a partner in this new beginning.
As you probably already know, we pride ourselves on offering high quality classes to our clients. But it’s important to us that we maintain that exceptional quality behind the scenes, too. We are a small brand at the moment, and we believe this time is where the magic is. We are focused on intentional growth, and you will be a founding part of that. We are also intentional about spreading body positivity through fitness to communities across the country. With conscious business decisions, we are setting our sights on becoming the next nationally recognized fitness brand.
this vision starts with you, our family of franchisees.
why true40?
to make our clients feel known, celebrated, and enough, exactly as they are.
and we want you to feel the same.
empowering support from our corporate franchise team
From day one, our team is dedicated to equipping you with the tools to succeed with confidence. Our intention is that you feel the autonomy to create your own part of the True40 magic, with all the support and guidance that you need. You will have a dedicated member of our team who will be on call for your needs as they come up. And don't worry. Even though we plan to take the brand across the country, it will still feel like family, no matter how large the brand grows. While our Corporate Team is currently small for our budding brand, we plan to implement accessory teams to support franchisees as we grow so you always feel loved and supported. Every. Single. Day.
we seek to offer a lower cost of entry than many other fitness franchise brands.
While the costs associated with opening a True40 studio vary according to market, they typically range from $150,000-$375,000, which includes a $40,000 upfront franchise fee. This investment will earn you support from an invested team, a blueprint for a successful business model, a place in our owner network, continuing education, support from a strong, recognized brand, an opportunity to help change the way people think about fitness, and a change to cultivate a team who believes in your mission as much as you.
"There is such a sense of comfort and community unlike any other."
ashley oswalt, tuscaloosa owner
BEST JOB EVER! True40 has always been a part of my heart as a client, but becoming a franchise owner and taking on this role to transform the perspective of fitness and community is unlike anything else. True40 is truly guided by special hands and being a major part of this, through ownership, will transform not only YOU but your community, too!
If you love pouring into others and building a sense of community, you will LOVE being an owner!
sara teel, auburn owner
After being an instructor at the Auburn studio for 3 years, I felt lead to purchase the studio. Being the studio owner and leader of our amazing staff brings me joy beyond any words I can come up with. I love this place and these people! Becoming a True40 Studio owner is hard work, but it's the most fulfilling job.
owner love
owner love
apply now
if you're interested in bringing true40 to your area, please fill out the following form:
Thank you!
WE'LL BE IN TOUCH.
Ask a franchisee
why did you want to become a franchisee at true40?
After being an instructor at the Auburn studio for 3 years, I began to pray about purchasing the studio. However, I needed some time to spend with my family after being a full-time elementary teacher for several years. In January 2023 I started the purchase process, and I'm so thankful for the Lord's timing in all of this!
what has been your experience been like so far?
So far it has been a whirlwind of to-do lists and thoughts of "I can't believe I get to do this!" Being the studio owner and leader of our amazing staff brings me joy beyond any words I can come up with. I love this place and these people!
what is most important to you as a studio owner?
Building up our True40 community and family is my top priority. I want everyone to feel included and part of our team. Although I'm an introvert, I do love event planning and getting people together. Good quality time is one of my main love languages, and I'm looking forward to upcoming community hangouts with our staff and clients.
if you could tell a friend why she should become an owner, what would you say?
Becoming a True40 Studio owner is hard work, but it's the most fulfilling job. If you love pouring into others and building a sense of community, you will LOVE being an owner!
