the blog

When many people picture building muscle, they imagine lifting heavy weights, flipping tires, sprinting through boot camps, or finishing every workout drenched in sweat. Somewhere along the way, we’ve been taught that the harder a workout feels on our joints, the more effective it must be. But that’s one of the biggest misconceptions in fitness. […]

For years, the fitness industry has sent a message that effective workouts must leave you exhausted, sore, or completely drained. Many people assume that if a workout doesn’t involve jumping, sprinting, or pushing to the limit, it isn’t doing enough. But what if the most effective workout isn’t the one that breaks you down? For […]

When people hear the word “barre,” they often imagine a workout that’s mostly stretching or gentle movement. Because barre classes use small, controlled movements and light weights, some assume they aren’t challenging enough to build strength or create meaningful results. The reality is quite different. One of the biggest misconceptions about barre is that low-impact […]

Most people think owning a fitness franchise is about business plans, profit margins, and managing operations. And yes, those elements matter. But ask any True40 studio owner what it actually feels like to run their business, and they’ll tell you something completely different. They’ll tell you about the member who finally has energy to play […]