True40 is a boutique fitness studio that provides a 60 minute balanced body, low-impact workout suited for all ages and fitness levels. Our mission is to foster physical and mental strength through community while always empowering you to be your truest self.


The words “true” represents your most authentic self. We celebrate that we are each made differently and beautifully. It is also part of our mantra as we encourage one another to “Be true. Be you.” True40 was founded on the bible verse Isaiah 40:31 because we truly believe in the renewing of our physical, mental and spiritual strength.


Meet Allie Weingarten, owner/founder and boss babe. Allie graduated with a Bachelors of Science in Kinesiology from Auburn University and founded True40 Studio as a way to combine her two passions: community and fitness. Starting in 2016 with the flagship studio in Auburn, Alabama, True40 caught on fast. Allie loves the idea of helping women follow their passion and become entrepreneurs, launching the business as a franchise in early 2019. Allie has been featured in several podcasts and print features, and speaks regularly on the importance of being true to you. Fitness lover, business woman and new mom, Allie is passionate about cultivating community and empowering women.


When you join True40, you aren’t just becoming a part of another fitness studio, you are joining our True40 Family. Take the first step towards opening a studio to redefine your career and empower your community!