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Our method combines principles of strength training, cardio, barre, Pilates, and yoga. As our inspiring community expands through Alabama and beyond, True40® Studio encourages and empowers people to move true to their bodies, and ultimately step into their highest, truest selves.

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Most people think owning a fitness franchise is about business plans, profit margins, and managing operations. And yes, those elements matter. But ask any True40 studio owner what it actually feels like to run their business, and they’ll tell you something completely different. They’ll tell you about the member who finally has energy to play […]

Franchising, The Workout

Building Communities: What It Really Feels Like to Own a True40 Studio

You don’t need a business degree to lead a wellness community. You don’t need to call yourself an entrepreneur or have a five-year plan. What you need is already there. It’s in how you show up for people, the conversations you have after class, and the way you notice when someone needs support. Traditional entrepreneurship […]

The Workout

5 Signs You’re Ready to Lead a Wellness Community (Even If You Don’t Feel Like an Entrepreneur)

If you’re searching for things to do in Birmingham that support your body, mind, and lifestyle, you’re in the right place. The city of Birmingham has quietly become a hub for women who value movement, meaningful connection, and intentional self-care—without sacrificing great food, beautiful spaces, or a little indulgence. Whether you’re a local looking to […]

Birmingham, Trending

Things to Do in Birmingham for Wellness-Minded Women

If you’re planning a visit to the Loveliest Village on the Plains, you’ll find plenty of incredible things to do in Auburn, Alabama year-round. This guide gives your visit a wellness twist, moving beyond the usual tourist spots to highlight local gems. Whether you’re in town for a quick visit near the Hotel at Auburn […]

Auburn

Best Things to Do in Auburn, Alabama

women sitting on bench in downtown auburn