the blog

Most people think owning a fitness franchise is about business plans, profit margins, and managing operations. And yes, those elements matter. But ask any True40 studio owner what it actually feels like to run their business, and they’ll tell you something completely different. They’ll tell you about the member who finally has energy to play […]

You don’t need a business degree to lead a wellness community. You don’t need to call yourself an entrepreneur or have a five-year plan. What you need is already there. It’s in how you show up for people, the conversations you have after class, and the way you notice when someone needs support. Traditional entrepreneurship […]

The Only Rule: Wear What Makes You Feel Confident Starting at a new fitness studio can feel intimidating, but here’s the best news: at True40, there’s no dress code. Whether you’re coming to your first class or you’re a regular, our philosophy is simple—wear whatever makes you feel comfortable and ready to move. Leggings and […]

At True40, we believe strength begins from the inside out—and that includes your pelvic floor. This group of muscles plays a vital role in core stability, bladder and bowel control, and even sexual function. But many women don’t realize that a weak or tight pelvic floor can show up during workouts as leaking (yes, peeing […]